My Approach

To design in general

Capture Business Objectives & Identify Problems

  • Project kickoff meeting with stakeholders
  • Project knowledge transfer
  • Define constraints, dependencies
  • Define Contingencies
  • Define UX mission, goals and objectives
  • Deliverables : UX Project Plan

Define Project Scope

  • After approval estimate schedule
  • Estimate resources, scope, and budget
  • Define project team (PM, DEV, etc )
  • Deliverables: Resource Plan and Schedule

UX Research and Competitive Analysis

  • Collect outside influences
  • Competitive analysis
  • Collect feedback from previous versions
  • Benchmark study
  • Deliverables : UX Design Findings

Analyse User Needs - Decontextualised

  • Collect user data/pain points/problems
  • Focus groups
  • Interview (on-site or remote)
  • Email surveys
  • Conduct card sort (Open, Closed or Hybrid)

Natural Use of Product (solutions) - Contextual

  • Customer feedback (problematic tasks)
  • Ethnographic studies
  • Intercept surveys
  • Paper prototyping
  • Conduct cognitive walkthrough study

Scripted Use of Product (solutions)

  • Moderated

User Journey

  • Define persona(s)
  • Define user scenarios
  • Define user flows
  • Define user pain points
  • Define user actions

Define Project

  • Finalise resource plan and schedules based on findings
  • Finalise user scenarios
  • Review with Project Team

Information Architecture

  • Sitemap
  • Flow diagrams
  • Conceptual sketching
  • Review with Project Team

UX Research Evaluation

  • Conduct validation card sort
  • Conduct contextual interview
  • Conduct heuristic evaluation
  • Deliverables: UX Quick findings

Usability Lab Study or In Office

  • Low-Fidelity wireflows
  • Deliverables: UX Quick findings & Sign OFF

Visual Design

  • Design iteration
  • Design assets
  • Interaction Design Guidelines
  • Deliverables : Mockups, Designs, Guidelines

Interactive Prototype

  • High-fidelity prototype with final visual design
  • OR Functional prototype (DEV)
  • Deliverables : Prototype

User Research Evaluation

  • Conduct usability test (task based)
  • Collect Feedback
  • Deliverables: UX Quick findings & Sign OFF

Create Design System or Visual Spec

  • Full interactive guidelines
  • Full asset set
  • Deliverables : All Artifacts for DEV

    Front-end Development

    • Oversee front-end code (generally done by a developer)
    • Review interactions and implemented design
    • Deliverables : All Artifacts for DEV

    Fit-n-Finish

    • Bug findings ( UX, UI, Asset bugs
    • Enter into a system
    • HTML/CSS changes if needed
    • Deliverables : UX bugs

Post Launch Testing

  • Conduct usability test of the solution
  • Collect feedback
  • Deliverables : UX Findings

Postmortem Analysis

  • Sucessful
  • Unsuccessful